John Alvin

John Alvin was a renowned painter and poster designer. Alvin created the iconic logo for Tim Burton's Batman. Alvin was also asked to create the posters and logos for Batman Returns and Batman Forever.

Batman
Alvin created numerous designs for the B.D. Fox ad agency, none of the conventional designs featuring character images were used for reasons unknown. Instead the metallic gold logo was used again for the movie's final one-sheet.

Batman Returns
For the sequel Batman Returns posters he based the art on the photographs of Jack Pedota. This time the marketing campaign was expanded to include individual character posters.

Batman Forever
In the case of Joel Schumacher's Batman Forever, Alvin based the poster art on photographs taken by Herb Ritts. The wider variation of character posters was continued for the third film.